Our story

My name is Madison Connors (nee’ Saunders), a proud and strong Yorta Yorta, Dja Dja Wurrung, and Gamilaroi woman, mother, founder and Creative Director of Yarli Creative and Fierce Tidda Club born and raised in Kanny-Goopna (Shepparton), Victoria but now calling Naarm (Melbourne) home. With Fierce Tidda Club, my vision is to create a movement which addresses period poverty experienced by many First Nations womxn. I need your support to bring my vision to life. 

Fierce Tidda Club (tidda translates to “sister”) will work to design, develop and produce culturally inclusive, Australian-made, sustainable sanitary items and loungewear with a public health focus and social enterprise model. Fierce Tidda Club will work to create equitable access to sanitary products.

With a background in public health and sociology, and as an Endometriosis Ambassador, I am a strong advocate of women’s health. I want to use my platform as an Aboriginal Artist and Creative Director of Yarli Creative, to make my mob proud of the work that I create and achieve. I want to lead by example. To bring my mob along for the journey. 

As a mother of two beautiful children, and as an Endometriosis and Adenomyosis warrior myself, I understand that as a woman the uterus is our most sacred organ. It is the organ which creates and sustains life. While it can bring us great joy, it can also bring us great pain. I want to make sure that the most vulnerable women and girls in our communities receive the support with their menstrual cycles that they need. Although we are all different and come in many colours, shapes and sizes, we all deserve equal and equitable access and support. We all deserve to be proud of who we are as people with periods. Proud of our bodies. Proud of the life our bodies create. Proud of our periods. Proud to have periods.